Hi CaptainUK, the starting procedure is pretty much the same for all Gas Merc. engines.
Step 1 (and the most important step) -- Turn on blower for 4 minutes prior to starting (unless engine cover is completely removed)
Step 2 -- Push button on bottom of shift/throttle lever to put it into nuetral and go to FWD WOT and back to almost idle a couple of times (sometimes it takes a few pumps)
Step 3 -- While throttle is still in nuetral and lever is just slightly above idle position (not WOT), turn key on and then to Start position
It should then crank over and start (hopefully).
I am concerned you hear a click when you go to Start. If the shift/throttle lever was not in nuetral but was still fwd, it would not crank but you also would not hear a click. Basically it prevents you from starting while in FWD or REV.
A click generally comes from a Solenoid. So I would look at your starter solenoid first and meter it out. Sounds like it may not be passing 12V on to the starter when you go to Start position. Could also be the Slave solenoid as I have heard others here mention it failing and causing the same symptons as the Starter Solenoid.
So just make sure you are in nuetral and if still hearing a click, start with a meter and check the solenoids.
That hopefully will sort you out and Bob's your Uncle
Cheers!